With the digital age already upon us, it is absolutely essential to stay on top of social channels. They are being used a lot more often than you think, with a majority of the world on social media. The need to communicate with your clients is always important and has actually increased given the growth of these channels.
You will need to adopt the relevant social media platforms as your own to contact potential clients better. Each platform is unique, some are solely picture-based, while others video, some allow all types of content.
Using a CRM to manage them in one location is the smart move because individually handling them can become quite cumbersome. Odoo CRM is one of the best CRMs for this use, when you integrate the other platforms, its own Social Marketing platform is also utilized to provide a superior experience. That isn’t the only thing though, let’s take a deeper dive into what makes Odoo CRM perfect for social media integrations.
Odoo Social Marketing
Social Marketing has one main objective, to help you gain a better social media presence. To do this it streamlines communication between the clients and yourself in various ways.
Control Social Media Inside Odoo
A major advantage you will receive from Social Marketing is the operation of your social channels from the Odoo interface. You can simply add more accounts inside the CRM when needed to add their control as well as their feed. All workflows now do not have to involve opening up social accounts in multiple browsers anymore.
Social Networking Features
This specializes in actions that you normally cannot take inside a CRM and only on the social media site. This includes the addition and removal of friends/followers, group chats, and even the management of large social media pages.
All the push notifications you wish to send out are handled from the Social Marketing interface present in Odoo. Notifications are sent to the browser of the user while they are on the website, asking permission to do so first. Once these are granted, then the user is also able to subscribe to the website for future notifications. Push notifications are useful because it instantly demands the user’s attention.
Campaigns are useful to organize the advertising of products and services to potential customers. Generally, campaigns have to be created on the platform they are for in order to get full customization. However, with Odoo Social Marketing they can be initiated from the CRM itself with everything intact. As the campaign proceeds, important metrics like revenue, leads, and sales can be tracked side by side. This allows for great management of campaigns running on your social media.
Handling your social media platforms is made even easier with the Odoo Mobile application. Take it a step further and manage your campaigns on the go, from within the CRM in the application. All the features of the desktop version of Odoo are present here, with a tweaked interface comfortable for touch interfaces. It makes management easy and can be done in a pinch when there is no computer nearby.
Implement Live Chat
With Odoo, you can set up your very own live chat feature on your website, catered to exactly your needs. You can also edit the responses based on what country the lead may be coming from, crafting a better message. Get potential customers onto your site, and with the Live Chat turn them into leads. This feature is also available within Odoo Social Marketing, to apply it to your social media integrations.